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Archive for the ‘Marketing’ Category

Blogs Producing Thousands of Dollars | Adsense & Affiliate Marketing

Monday, November 17th, 2008

While there isn’t much content, yet, I found some very interesting places on the web just getting started.  There is a story that comes along with these places that I will get into another time.  I recommend you check them all out:

  1. Fashion Chatterbox
  2. Education Chatterbox
  3. Entertainment Chatterbox
  4. Financial Chatterbox
  5. Healthcare Chatterbox
  6. Insurance Chatterbox
  7. Legal Chatterbox
  8. Retail Chatterbox
  9. Real Estate Chatterbox
  10. Technology Chatterbox

The interesting thing here is the name, “Chatterbox”. Unlike the typical brand, it is a new network of content very similar to The Blog It All but without any adverts whatsoever, no , no banners, nothing. We wonder how long it will take for most fundamental blogs of this nature to catch up with the times as thousands are making Thousands writing quality content.

So in the end, do people PAY for content? I suppose they do. Writers write. Readers read. Publishers get paid by advertisers. The flaw in this one particular model is that how do advertisers (… using for example) know the quality of the content the reader is reading? Confusing? Not really. Even with the poorest content, is displayed and clicks are inevitable.

Google Analytics | Critical Web Metrics & Key Performance Indicators Pt. 1

Friday, October 24th, 2008

Clients often ask me what are the top 5 or 10 metrics OR KPI’s (Key Performance Indicators) I look at when creating actionable next steps for improvement. Here are two basic fundamental tips and ways to use Google Analytics to improve your site, traffic, stickyness, etc…

  1. SEO & PPC Keyword Bounce Rates: Check the bounce rates of all keywords both from Pay Per Click and Natural traffic. If a keyword you are paying for has a very high bounce rate and very little conversion, you will probably want to pause the keyword and scale back on your natural SEO efforts as well for that particular keyword or keyword set.
  2. SEO & PPC Keyword Avg. Time on Site: Check the average time on site and compare to conversion rates. If a keyword is driving visitors that produce a relatively LOW Average Time Spent on Site, again, you will most likely want to drop it from your list of top priorities.

On the flip side, you will want to focus your efforts on both the SEO & PPC traffic that is producing visitors that spend the MOST time on your site, the LEAST amount of bouncing and most importantly, the highest conversion rates.

The keywords showing great potential based on Time Spent, Bounce Rate and Conversion %’s should be a top priority. Increase your bid per keyword. Adjust your link building efforts and landing pages to get as high as possible in the Paid & Natural results on Google, Yahoo! and MSN.

Information provided by NY SEO Company, Qualified Impressions, LLC. NY Based Search Engine Marketing Company specializing in SEO and Natural Search Engine Positioning. Read a recent press release regarding their programs: http://www.pr.com/press-release/106170

Choosing a CRM Solution | CRM for small business

Wednesday, October 15th, 2008

You can find just about anything on the Internet nowadays including CRM for small business software. Be aware they may give you a soft sell and a biased review of their own product. Make sure you compare small business CRM services with the software before you make your choice.

You can find CRM contractor business software for electrical, general, building, paint, roofing, HVAC, plumbing and you can even find home improvement CRM programs. Therefore, when you begin your search you will need to determine the type of CRM solutions that are being offered.

Do you need web based or on-site CRM solutions?

Web-based CRM is also called as hosted CRM and is the new form of cost effective CRM solutions. It is the new trend and replacing the conventional forms s of on-site CRM solutions. A hosted CRM is extremely flexible as well as easy to adapt to and offers complete connectivity. It is also a little more detailed and may require more training of your employees. The computer system required for this type of CRM is also costly.

Now you need to determine which kind of CRM solutions you truly need. Do not buy one just because it was successful or another business. You need to choose one that is tailored to your type of business. A CRM solution that is a generalized pack each may not always be what you need or want your business. Another reason people might buy one is that their vendor happens to offer one at a discount price. But that discounted price I question more in the long run.

This is a decision that you do not want to make a mistake on. You need to view, evaluate, and compare for you choose. Then, and only then, you should go ahead and select the small business CRM that fits your business.

Would You Like to Learn to Drive a Motorcycle?

Friday, August 29th, 2008


Ferrari Driving School has taught thousands in the New York Metropolitan Area to become a safe motorcycle rider. They even have a brand new motorcycle training facility with plenty of open space for beginners to start off with and it can handle heavier traffic for the more advanced training. They know that the proper way to learn how to ride is to start off in an enclosed area but then move out into traffic.

To get a motorcycle license the first thing you need to do is get your motorcycle permit. This motorcycle course in NY even has an online permit test! So that once you feel you are ready you can go to your nearest D.M.V and take your test. Once you have passed the written exam you can go to the Ferrari Driving School for whatever training necessary to be a saint rider and pass the exam on the first attempt. The school can schedule and provide the instructor, cycle as well as transportation for the exam. Just ask about their super fast Motorcycle Exams.

The school can also provide a motorcycle from their fleet of cruiser style Yamaha, Kawasaki and Honda’s 125 and Honda’s 250s. Here is where you learn the difference between a style cycle and a street cycle. A cruiser style cycle allows you to sit upright and steer with your arms, which is easier to learn on than a street cycle and it is required learning. You will also discover that the difference between a 125 and 250 is the engine size. Even though the engines are small the techniques you learn will allow you to handle a larger and heavier cycle.

And know the instructor does not get on the back of the motorcycle, it is not necessary. You will learn by explanation what everything is used for on the cycle. Then we you will get a balance with what is called “Walking the Cycle” procedure and then progress from there. Then you will take a pretest so that the instructor can make a qualified judgment on what you need to work on.

Riding a motorcycle is something that millions of people decide to do every year. With rising fuel costs and the better gas mileage that motorcycles get, the idea of getting a bike is very appealing. When you want to learn to ride a motorcycle, you need to find the way that will be best for you.

So, if you want to learn to drive a motorcycle, I highly recommend a motorcycle driving school in NY, Ferrari Driving School. You will be better prepared than you ever thought possible and the driving will come much easier to you. I failed my road test the first time; do not let the same thing happen to you.

The Benefits of a Quality CRM Application

Friday, August 15th, 2008

construction-8.jpgAn efficient CRM for small businesses can generate more revenue by reducing the operating costs, increasing the percentage of cross-selling, beginning new customers, closing a deal faster, simplifying the marketing and sales process and by better customer service. In addition, a better software package can make call centers more efficient by providing employees the access to customer and order details.

A business can build a better customer loyalty and get efficient responses customer leads and customer information we can improve understanding and responsiveness. Also, by using the raw power of customers who already satisfied with your service/product you can increase the number of buyers you have. Better access to quality information can easily be achieved by improving communication and networking

You need to select a software package that can be all your requirements in addition to customer’s specifications, which will give you more specific CRM benefits. You need to consider the type of CRM you will need. What are the interface requirements, security, and data protection? You will need to plan for this collaboration and anticipated that. You can make a better stand against global competition with the perfect CRM.

By improving contact management, customer service, integrating systems by outsourcing CRM to a third party specialists and collaborating more closely in your own supply chain you can easily maximize the benefits of a good CRM. A good small business CRM cannot only increase your sales but it can also increase your customer base. You can get a CRM live demo to prove that it is what you really need.

Pay Pal Errors | Payment Gateway Payflow PRO | Field format error: Invalid or missing START-NEXTPAYMENTDATE Field 7

Friday, August 8th, 2008

paypal1.jpg Paypal is a simple and complicated solution all at once for anyone accepting credit card payments on their website.

Forget implementing it, it was tough just getting started and purchasing the service.

It took nearly 3 weeks to get Payflow PRO working correctly but still the errors do NOT spit back correctly from the API. Sometimes, if somethings wrong in the code, it won’t even send the API string to paypal.

Finally, it works. We receive payments and everyone is happy. New business if OFF the ground!

Ever receive this lovely error: An error has occured: Field format error: Invalid or missing START/NEXTPAYMENTDATE Field [7]?

For more than a week, we’ve been taking calls from companies telling us “we keep getting this strange error!!” and lost thousands in sales.

Paypal merchant customer service is unreal. We find techs (needle in a haystack) that are very helpful and work through the technical aspects of the site such as looking at code and really trying to fix the problems we have. Then, we find those techs who read from the handbook and say “Sorry sir, we cannot support your code. You will need to hire a programmer to look at it”.

Thats great! They won’t support our code that is receiving an API error from their system or BECAUSE of their system.

Anyway, we finally got someone on the phone who followed-up via email and solved the problem.

For anyone have ANY similar issues, try the following:

A) Try running their information through the system yourself to reproduce the error they receive. It could be their machine, not your system.

B) Take the credit card and run a manual authorization transaction through your paypal manager

C) If B) works, try to create a profile using the EXACT profile information the API string sends to the paypal manager from your website

If C) fails, you’re in luck. If it works, you’ve got more problems! If it fails, you most likely have the same problem we had:

You must limit the # of characters for each field being sent in the API string. Paypal has all sorts of string/character limitations for their profiles. For example, the “profile name” can’t be more than 46 or 47 characters. The reason the signups failed and we potentially lost $1000’s is because the profile name being sent in the API string to create the profile was over 47 characters!

Information provided by QI: Search Engine Placement Company

Smart Answers for Small Business

Saturday, July 26th, 2008

Construction 5Small growing, startups and even home-based businesses have been underserved by the telecommunications industry. Yet, there are telephone systems that fit these businesses if you know where to look. Like for phone systems in Fort Worth.

This is phone systems in Dallas have become very sophisticated in recent years, but for the most part, very small businesses have been on the outside looking in. The gap between what small business needs and what the market is offering is only getting wider with the recent evolution in Voice over IP telephony (VoIP).

While advancing technology has ushered in amazing new features and inversely lower prices for most office equipment, full-featured phone systems have remained largely out of reach for small businesses. You can afford a photo-realistic slimline desktop color printer now for a fraction of what it cost just a few years ago. You can beam your appointment book back and forth from your wristwatch to your laptop for under a hundred bucks, but the prices of telephone systems have not decreased at the same rate. Most small companies are forced to put together following solutions with a combination of multi-line telephones, answering machines and costly monthly phone company services.

Those that offer flexible automated call answering features, call messaging, call routing that can improve a business’s professional image, control communication costs, and increase connectivity and responsiveness are signs of a far more powerful phone system.

It is well established that small business is the engine of job creation and economic health today. Small business needs advanced phone systems as much as its larger counterparts do to achieve a sophisticated, mobile workforce and limited resources for dedicated phone answering staff. Yet according to one study, 60% of small businesses in the US do not have a phone system at all. The leaders in the phone industry have never been able to produce products to fit with small businesses even though there are 5 million small businesses with fewer than 20 employees and no phone systems.

It is simply because of the size. Small business is too small for the big traditional phone systems and the scaled-down solutions still have price tags that are too big for small business budgets. It is difficult to fit a phone system when are you users in a business. Big phone systems just do not work for very small businesses.

Not all of the news is bad, though. A select few companies have realized that the very small business is underserved, and they have been producing small business systems that make sense.

Small Business CRM solutions

Sunday, July 20th, 2008

Construction 7Small business CRM solutions are necessary for every business to know more about the needs of their customers. The correct business CRM solution will definitely produce a big difference in your overall business. A proper customer service management solution can put you in the driving seat and your customers in first class.

It is not an easy task to build a sustainable and successful relationship with all customers. It can only be achieved by having a good customer service or contact management system. Proper interaction between the customers and the entire business can manage and keep track the improvements in your business processes. For this you need a good small business CRM solution that can help you in coordinating, measuring, generating proper planning and managing of your marketing relationships.

A good CRM for small business solutions can give you a clear idea about what is going on in your business. It can also ensure that you are using the right techniques and strategies in business processes. CRM solutions contain rigorous processes and procedures for incorporating all program components into a perfectly consistent and coherent operation that meets your objectives.

A high quality contractor software package can solve all your customer relationship management problems. These benefits include;

  • Increased productivity and reduced working costs.
  • Increased profitability of your enterprise.
  • Ability to spot your weaknesses instantly, so that you can overcome them.
  • Exploitation of strengths and making the organization competitive.
  • An understandable on-screen report, which will help you avoid mistakes.
  • Complete control in making efforts in the business.
  • Shortened time to deployment, utilizes complete customer data, and leverage comprehensive functionality.
  • Real-time business analysis and interpretations.
  • Ability to work with limited capital to work like large sized businesses.

    By implementing enhanced software for contractors, you can encourage customer loyalty as well as increase retention of customers and. You can provide maximum customer satisfaction by introducing the better communication channels. Your customer database will also be in an organized manner, which in turn helps you to manage your customer relationships effectively.

    The Scoop on Stuttering

    Saturday, June 28th, 2008

    More than 3 million people in the US stutter. Chances are you who stutters, since there are more than 3 million people in the US who stutter.

    Stuttering is a speech disorder in which the flow of speech is broken by repeating or dragging on sounds or syllables and by involuntarily pausing between words. A person who stutters might say “H-how’s it g-g-going?” instead of “How’s it going?” makes it difficult to speak smoothly and feeling nervous or self-conscious about can make talking even harder. And contrary to popular belief, is not a disease or a nervous tic and it has nothing to do with a person’s intelligence. They are just as smart as everyone else!

    No one knows for sure why people stutter, but it could be caused by genetics, it runs in some family. Developmental problems or a delay in learning to walk or talk, neurophysiological problems, problems in the brain and nervous system, or stress may cause scattering.

    There is no cure for , but stuttering therapy can help make talking a lot easier. A speech and language therapist can help you with your speech by having you talk, read out loud and pronounce different words. With time and practice, the frequency of your can be reduced to the point where people may not be able to tell you had a stutter to begin with!

    SpeechEasy 8Some people are able to use a small device that is placed in the ear that is produced by Speech Easy. It has been discovered that some people when they saying or are in a large group of people will not stutter. This device simulates this very thing.

    Did you know?

    • About 1 in 20 kids stutter.
    • affects guys four times more than girls.
    • Bruce Willis, Julia Roberts, Kenyon Martin of the Denver Nuggets, Tiger Woods and Bloc Party frontman Kele Okereke all have a stutter.

    Choosing a CRM Solution, Part 2

    Thursday, June 19th, 2008

    Business 11The next step in choosing a small business CRM solution for your business would be web-based, client side/ hosted or in-house. In-house or hosted solutions each offer advantages. Hosted CRM solutions are typically thought of as easy to implement, secure and accessible. However, if your employees will not have regular internet access, online CRM software may not be feasible.

    You might consider an in-house solution if you are looking for a solution that easily integrates with your back-office and third party applications as part of a strategy to integrate your applications across the organization. A small but fast-growing organization may choose a hosted CRM solution that allows it to gain quick access to market-leading CRM features and functionality without having to invest up front in hardware or software. Where a large business that already has an in-house CRM solution may decide that a hosted solution is the perfect way to rapidly extend their CRM capabilities to a remote division.

    An in-house solution allows for customized features and other advantages with an internal IT department that can give support. The benefits each of these alternatives brings to the company should map to your business goals and strategy.

    If the business goals have been defined accurately, another consideration is in the budget for the solution. The lowest initial cost or TCO (Total Cost of Ownership) should not be the only factor in a decision as the upfront costs only make up a portion of the overall investment. Only an estimated 30% of a CRM solution’s costs can be attributed to the initial software purchase; the remaining 70% goes to:

    • Customization
    • Integration
    • Maintenance
    • Deployment
    • Training
    • Upgrades

    If your business is looking for a “bargain” application then you are likely to be shocked with the higher than anticipated cost of ownership. You may fail in your endeavor if you do not take into account your budget and the TCO.

    Planning for future growth with a scalable product can be critical depending on your growth strategy. SMB’s (server message block) do not want to spend time developing and deploying software for their customers. They want to use it. Your choice of vendors should also factor into your decision will make the enhancement process painless. The vendor can help while selecting a system with a consistent and readily upgradeable architecture. A well-defined, well-documented and proven roadmap to accommodate growth is a minimum requirement. Vendors that stand by their products never abandon their customers.

    It may take up to a height 3-6 months to develop the average in-house CRM solution. Although, hosted CRM solutions only take a few weeks and in some cases users can start using the service in real-time as soon as they sign up. A CRM for a small business may prefer the quick fix to get up and running quickly. Mainly because the speed of deployment of a hosted CRM solution often speaks to the midmarket company, which is concerned with keeping costs down, while making the best technological investments for its business needs, but the solution they get will most likely not be “robust”. Deployment may halt the company’s direction for time and for a smaller business this could be critical. Determining if the length of deployment will impact the business can determine if a solution is right for you.

    Many businesses industries have solutions that are customized for a specific product or service, and then some are able to be easily adapted further at minimal cost. If you have a specific need that is critical to the overall company objectives, a tailored solution might be the answer.

    Choosing a system that works with your existing infrastructure can be critical. This would avoid pulling out existing systems requiring employees to adapt to multiple new technologies the same time and threatening the success of your CRM implementation. Choosing a CRM tool that pulls data from older programs or allows back office information to be used to better service the customer are something else to consider in your choice.

    Choosing a reputable vendor with a reliable product is a factor for consideration as well. Choosing a vendor that will continue to be reliable and viable years from now and provide continued service can impact your decision as well.

    Any contractor software vendor who really wants your business will offer a free trial evaluation. This lets you test the software, its features and determine if it will be used. It will also allow you to evaluate how much training, if any, your employees may need to learn the software and be patient with. The functionality of the program and its extra features may help you make your final choice.

    Many of the choices that typically comprise a CRM solution can be solved when you have determined your business goals. There are so many software products available, it cannot be doubted that shopping around will help you make the best decision. Without a clearly defined business goals not even the top selling CRM solution can guarantee success you. The CRM solution must fit all your business goals, now and for the future. In order for the solution to be effective, employees must use it, it must increase productivity, and it must map to what it is that drives the company. The satisfaction of your customers and the health of your business depend upon it.

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