1. Site Overlays

The site overlay feature allows us to see where people click and how many times they click a specific area on your website. This feature is critical to improving the conversion process and improving the # of conversions. If you do not have custom URL’s on every single button/link of your website, each repeated link will be tracked as one link. In other words, lets say you have a “SHOP” button at the very top of your page… and you also have another “SHOP” button at the bottom of your page. If the link attached to this shop button is http://www.site.com/shop, you won’t be able to track both buttons separately. Instead, the collective # of clicks between both buttons will be displayed. If you update your website to be GA site overlay compliant, you will be able to see how many people clicked the “SHOP” button at the very top of your page and the “SHOP” button at the very bottom of the page. This is a very important feature when it comes to driving visitors through the conversion path of least resistance.

2. Shopping Carts

Shopping carts can be very tricky. We are just scratching the surface with product level and cost conversion tracking. One major shopping cart tracking issue we’ve recently come across was subdomains and referring URLs. If you have your shopping cart on a subdomain or another domain completely separate from your main domain, tracking the conversions/orders to a referral level may be difficult. For example, if our main website is www.site.com and the shopping cart is installed on http://shop.site.com, GA will treat this as 2 domains. If visitors from www.site.com click “SHOP” and are referred to http://shop.site.com the conversion will be tracked as a referral from www.site.com [not the original referral of www.site.com].

If someone searches for a keyword that www.site.com ranks for on Google, finds your website, clicks to your main site, then clicks SHOP and is referred to a completely different domain … the conversion referral will be lost unless you take very specific steps and modify the GA code on both websites. Let us know if you need any assistance with the modifications.

3. Tracking Conversions as a number, not a percentage

We’ve followed up with Google about this several times. Currently, GA tracks conversions with a percentage [%]. If you have 10 visitors and one converts, they show you a 10% conversion rate. However, we’ve yet to resolve this to a real number as we are more interested in seeing 1 conversion happened per 10 visitors [instead of translating the % into a real # our self, which takes time].

Information provided by SEO Company, Qualified Impressions, LLC